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Business and Politics
The brand mascot who walked the talk
He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of Lee Iacocca of Chrysler, Dave Thomas of Wendy’s, Colonel ...
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When Maradona beat Dolce & Gabbana
Asked to name his starting XI in 1990, Argentina’s manager Carlos Bilardo had famously said, “Maradona, and 10 others,” writes Dr Sandeep Goyal Since ...
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Signs Of The Modern Times
As the friction accelerates between the Centre and the Kashmiri leaders in the Kashmir Valley, how I wish two veteran journalists were still around, in our midst, writes...
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MOGAÉ: JOINT VENTURE WITH VERSA
VERSA India will be a fifty-fifty joint venture between VERSA and Mogaé Consultants, owned by Sandeep & Tanya Goyal. World No. 1 Voice & Conversational AI Age...
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Of surrogate ads and liquor brands
A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him that there is gross and rampant vio...
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Deepika Padukone is India’s most beautiful and glamorous
MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive as per the latest IIHB TIARA repo...
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Should brand purpose intrude religion?
Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions about what the purpose of brands should or should...
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India's soft power - the unrealized potential
Where does India stand in the latest rankings on leveraging its soft power, asks Amit Khanna In recent years, the University of Southern California (USC, Portland), has been...
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Dhoni and Virat: The Heroes of IPL 2020
The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of brands, their celebrities and messaging. The survey was conducted on Sunday th...
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